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Product Roadmap
Introduction: So you’ve now understood and built your Product Strategy and through a data driven and disciplined manner discovered the Product you want to develop or if you’re working in a large corporation, have received an instruction to align the vision with the existing flagship product you work on. What next? How are you gonna…
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Product Discovery & Design Thinking
Introduction As you climb the ladder in product management, there comes a time when you are bestowed with a crucial and difficult task on your product. This responsibility will be a goal such as to improve something on the product such as a particular funnel or number of users, grow the business for the product,…
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Product Strategy
Introduction So you’ve been elevated to a degree of seniority or possibly joined a new organization as a Senior Product Manager. One key task you’d be assigned to do is defining strategy. Nervous? Confused? Lost? It is bound to happen because up until now, you’ve followed a direction and strategy set by someone senior or…
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User Flows & Funnel
Overview: – Every product built, is built with an intention to be monetized and to make profit, be it with High or NO Customer Acquisition Cost (CAC). With the advent of advanced analytics and connected digital products, it has become easier to track user’s behavior and their actions on a product. This data provides useful…
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Product Market Fit
Overview: – Product Market Fit. Something which every business large or small, niche or mass market, everyone tries or rather thrives to achieve. It’s an achievement in my opinion where a business or an individual says “I have achieved a perfect Product Market Fit.” Historically if seen, companies who’ve achieved product market fit have ended…
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Basics Of Payment Systems & Payment Ecosystem
While building Ironman, I had a challenge of considering the mode of payments and then further the task of choosing the right payment gateway for the site. Since I was clear that people are skeptical when it comes to laundry and it needs serious magnitude of trust to be built first, I chose to let…
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IRONMAN – A Product Case Study
Here’s a case study ahead of the launch of our product, IRONMAN which we’ve built alongside learning general basics about product management. Downloadable File : –
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Estimation
Overview: – Taking a leaf out from the previous chapter of Product Backlog Grooming where we studied how a Product Manager should help team members understand every product backlog item in detail, now it is time for the team to give an estimate to build the product as whole. So, in this chapter, we will…
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Product Backlog Refinement (Backlog Grooming)
Overview So, we’ve come along the way where we’ve studied how to articulate an idea as requirements & order them in a backlog. But now in order to begin the project, align our development plans (project plan) with the release plan and inherently the product’s roadmap, we need to estimate each Product Backlog Item (epics,…
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Product Requirement Document – Ironman
Overview: – As we’ve seen in the last two chapters, we’ve presented our product and also had a look at what goes into a product backlog. Now it’s time to finally draft the Product Requirement Document for our product. So in today’s chapter, we will understand in depth about a product requirement document while having…